PostNord's analytics offer

Postnord's qualified customes and communiations analysts

Customer and communications analyses conducted by experienced market analysts. The analytics tools being used have data sources such as:

conzoom^® – Lifestyle classification

Used to describe common features of different groups in the Swedish population. The method behind lifestyle classification builds upon the tendency we have as humans to live close to people similar to ourselves. In this way common features can be found that make it easier to describe larger groups of people living within the same area. Additionally, it is easy to translate the groupings into zip codes, which is helpful if you want to send unaddressed direct mail (ODR).

SCB – Sociodemographic data

Such as sex, age marital status, information about families, level of education, housing, finance and purchasing power. These data create a framework for analysis and are also included in the conzoom^® lifestyle classification.

ORVESTO^® Konsument – Postal media and target audience survey

The reach of a large number of media is measured and the databases contain thousands of target group characteristics variables. You can, for example, learn more about the Swedish peoples’ finances, activities, outdoor life, online habits, interests, consumption, travel, opinions, media habits and whether they say yes or no to advertising.