Effective analysis solutions
Who are your best customers, and how do you get more like them? Which media channels do they prefer: streaming, print, social media, radio, or television? How and why do they make their shopping decisions?
With our thorough analysis, you’ll better understand your target audience, opening new possibilities for your communication and campaigns. You’ll be able to act faster and more effectively in your marketing.
Sounds interesting? If you're a PostNord business customer, you can start analyzing by contacting your appointed sales rep.
Our analysis services
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Create more relevant communication Adjust your messaging and offers to suit the local demographic, lifestyles and interests.
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Make more informed business decisions Discover which areas are worth focusing your marketing efforts on, and learn where your efforts pay off.
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Get to know the neighborhood Form a clear picture of your local demographics. Learn more about the people living close to your business, and discover which groups are potential customers.
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Get a full overview of your customer base Gain understanding of who your customers are, where they live, how they spend, and about their characteristics.
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Find more customers like your biggest spenders Identify new target groups with similar profiles and needs as your most valuable customers.
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Boost traffic to your web shop or physical store Data driven decisions and deep customer insight will create a strong foundation for future campagins.
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Gain better knowledge of consumer behavior Get deep insights into buying behavior, consumption patterns, and lifestyle.
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Identify your most profitable customers Find your biggest spenders, and discover which customers create the most value for your products or services.
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Prioritize the right target groups Learn which customers you should invest more in via a solid evidence base.
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Learn which customers respond Get a clear picture of which target groups convert your physical mail-outs into actual sales, new members, or subscriptions.
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Optimize future campaigns Use insights to increase accuracy, response and business outcome.
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Solid insights in a legible report Get both a written analysis and an in-person walkthrough of the findings.
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Gain insights into reach, interest and how customers have reacted Together with Sifo we measure the true impact of your campaigns.
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Get to know your target audience better Learn how your offer is perceived, and what drives engagement.
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Optimize future campaigns Use insights to sharpen your message, tweak target audience, and increase accuracy.
Our tools and methodology
We use the segmentation framework Mosaic when making our reports. Mosaic source data from Statistics Sweden (SCB, Statistiska Centralbyrån), Sifo, and the Swedish Transport Agency (Transportstyrelsen). We also look at data from the Orvesto Konsument survey.
Mosaic is the world's leading segmentation framework. It describes unifying traits among different groups. Mosaic classifies Sweden's over 4,8 million households and categorizes the populace into different lifestyles, based on historical data and statistics. Lifestyles are described by demographic features, consumption, values, and behaviour, which presents a unique insight into the consumer market.
Orvesto Konsumet is Sifo's large, comprehensive media and target-group survey, with 40 000 randomly selected respondents. The survey measures a wide range of media channels, and the database collects thousands of different target-audience variables. You'll learn more about the Swedish population's favorite pastimes and hobbies, favorite activities, and consumption habits.
Becoming a business customer is easy. There are no registration fees or fixed costs. You only pay for what you send and the additional services you use.
Get to know your audience and find new opportunities. Our analysis solutions will help you create better and more effective advertising.
Do you want to know more about our analysis services and how we can help?
Fill out the form below, and we'll get in touch as soon as possible!