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The E-barometern

PostNord follows the development of Swedish e-commerce in collaboration with HUI Research. The results are presented every quarter in the PostNord E-barometern report.

The E-barometer presents the e-commerce development for 2024, based on data from Swedish e-retailers, along with external analysis for eight e-commerce industries    

The report summarizes the most important trends for 2024 and 2025 for Swedish e-commerce. Traditionally, e-commerce turnover in Sweden is summarized in total and by industry, and consumers' top 20 favorite sites are reported. The external analysis per industry is supplemented with responses from eight e-retailers, describing the development of each industry. Additionally, we offer an interview with Kicks CEO Carola Lundell and our partner Google gives their view on trends to keep an eye on in 2025.

The 2024 annual report (pdf) Read earlier reports

Do you have questions about the report or want to give feedback?

Feel free to email ebarometern@postnord.com.