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The E-barometern

PostNord follows the development of Swedish e-commerce in collaboration with HUI Research. The results are presented every quarter in the PostNord E-barometern report.

The e-barometer presents the e-commerce development for the third quarter, based on data from Swedish e-retailers along with external analysis for eight e-commerce industries.

Focus areas in the report are Black Week, Christmas shopping as well as inventory and campaigns. In collaboration with Google, it is described how Swedish e-tailers can navigate Black Week and Christmas shopping in a changing market. In addition, we offer an interview with NetOnNet's director of logistics Rene Ecke and Åhlén's e-commerce manager Jenny Zeng.

The Q3 2024 report (pdf) Read earlier reports

Do you have questions about the report or want to give feedback?

Feel free to email ebarometern@postnord.com.